Problem

The Tkxel website suffered from several performance and usability challenges that hindered its efficiency and user experience:

• Low Google PageSpeed Scores: The website’s performance was significantly below industry standards, affecting user engagement and SEO rankings.
• Excessive DOM Size: Each page had an overly complex structure, leading to slower rendering times and poor performance, especially on mobile devices.
• Repetitive Elements: Hundreds of repeating elements across the site increased redundancy and made updates cumbersome.
• Overuse of Plugins: An excessive number of plugins not only slowed down the site but also increased the risk of conflicts and maintenance issues.

These issues collectively resulted in a slow, resource-heavy website that negatively impacted user experience and scalability.

Solutions

To address these challenges, I implemented a comprehensive rebuild strategy:

1. Rebuilt with Elementor

   • Migrated the website to Elementor, a robust and flexible page builder, to create a lightweight and modern design.
   • Ensured modularity and ease of updates through Elementor’s drag-and-drop functionality.

2. Custom Templates with ACF Pro

   • Developed custom templates using ACF Pro (Advanced Custom Fields) to eliminate repetitive elements and centralize content management.
   • Simplified dynamic content integration to reduce clutter and improve maintainability.

3. Optimization of Assets

   • Minimized and combined CSS and JavaScript files to reduce file size and improve load times.
   • Removed unused CSS and JS to streamline the website’s performance.

4. Reduced DOM Size

   • Restructured pages to simplify the DOM hierarchy, ensuring faster rendering and better performance.

5. Plugin Audit and Reduction

   • Conducted a thorough review of plugins, removing unnecessary ones and replacing them with lightweight alternatives where required.

6. Performance Tuning

   • Applied caching mechanisms and image optimizations to further enhance page speed.
   • Configured lazy loading for images and scripts to prioritize critical resources.

Conclusion

The Tkxel website’s rebuild resulted in significant performance and usability improvements.

• Page Speed: Achieved a marked improvement in Google PageSpeed scores, ensuring faster load times and better SEO.
• Clean and Lightweight Structure: Reduced DOM size and streamlined assets for efficient performance across devices.
• Simplified Management: The use of custom templates and reduced plugins made the website easier to maintain and scale.

This comprehensive rebuild not only enhanced the technical performance of the website but also improved its overall user experience, aligning it with modern web standards.