Website Redesign and Revamp
A website redesign that fixes what is holding your current site back: dated design, slow pages, confusing structure or a build nobody can edit. Done without losing the Google rankings you already have.
Redesigns usually lose traffic. Yours should not.
The most common way a redesign goes wrong is not the design. It is the launch: pages change address, old links break, and the traffic the old site earned over years disappears in a week.
I start every revamp with what is working: the pages that bring traffic, the ones that convert, and every URL Google knows about. The new design improves the site around them, and every old address is redirected so nothing is lost.
What you get
Audit of the current site
Traffic, top pages, speed, structure and what visitors actually do, from your analytics and Search Console.
New look, same strengths
A modern design that keeps what already works and fixes what does not.
Content cleanup
Merge thin pages, rewrite weak ones and remove what no longer earns its place.
Speed rebuild
Leaner code and fewer plugins, so the new site is faster than the old one, not slower.
SEO-safe launch
A full redirect map, metadata carried over and Search Console checked after launch.
Easier editing
A setup your team can update, instead of one only the original developer understood.
The process
Every project is scoped in writing before work starts, so you know what is being built and what it costs.
- An audit of the current site, traffic and rankings.
- A redesign plan: what stays, what changes and what goes.
- Design approval, then the build on a staging copy.
- Content migration and a redirect map for every changed URL.
- Launch, then rankings, errors and speed watched closely in the weeks after.
Recent projects
Frequently asked
It can if it is done carelessly, which is why every changed URL gets a redirect, metadata is carried over and Search Console is watched after launch. Done properly, a faster, clearer site usually ranks better.
Yes. A visual refresh on the same structure is the quickest and cheapest kind of revamp. I will tell you honestly if the structure is part of the problem.
Yes, for example from Wix, Squarespace or an old custom build to WordPress, or from WooCommerce to Shopify. The same redirect and SEO care applies.
No. The new site is built on a private staging copy and switched over in one step, usually with no downtime.
Other ways I can help
Revamp your site without starting over
Send me the address of your current site. I will reply with the three things I would fix first.