WordPress Speed Optimization
WordPress and WooCommerce speed optimization that passes Core Web Vitals on mobile and makes the site feel fast to real visitors. Measured before and after, with no shortcuts that break things.
Faster for visitors, not just for a test score
Most speed fixes are a caching plugin with every box ticked. The score goes up, then the menu stops working, the checkout breaks or the site is just as slow for real visitors.
I start by measuring what actually slows your pages, using field data from real visitors as well as lab tests. Then I fix the causes: heavy plugins, oversized images, render-blocking code, slow database queries and hosting limits.
What you get
Speed audit
Core Web Vitals field data, lab tests and a profile of what loads on your key pages.
Image and font fixes
Modern formats, correct sizes, lazy loading and self-hosted fonts.
Code cleanup
Unused CSS and JavaScript removed or deferred, and heavy plugins replaced.
Caching done safely
Page, object and browser caching set up without breaking carts, forms or logins.
Elementor and builders
Leaner layouts and settings for sites that stay on a page builder.
Before and after report
The same measurements before and after, so you see exactly what changed.
The process
Every project is scoped in writing before work starts, so you know what is being built and what it costs.
- Baseline measurements on your key pages, mobile first.
- A written list of fixes in order of impact, with an estimate.
- Fixes made on staging and tested for broken features.
- Deployment and re-measurement on the live site.
- A report, plus field data checked again after 28 days.
Recent projects
Frequently asked
No honest developer can, and the score is not the goal. The goal is passing Core Web Vitals for real visitors and a site that feels fast. I report the before and after numbers so you can judge.
Sometimes. If the server itself is the bottleneck I will show you the evidence and suggest options. Often, the site can be made much faster on the same hosting.
Changes are tested on a staging copy first, including forms, menus, carts and checkout, before anything reaches the live site.
Lab scores change immediately. Google's field data is a 28-day rolling average, so Search Console reflects the improvement over the following month.
Other ways I can help
Find out what is slowing your site
Send me your site address. I will reply with the biggest causes I can see and what fixing them involves.